Instead of using the FTP site to disseminate documentation and other materials that are clearly useful to everyone using the product, the support site should include a official documents section where release notes, development guides, manuals, etc could be copied.
FTP is a little to archaic and puts a barrier between you and your users - I'm not going to go browse an FTP site to see if there's anything new, but since I frequent the support site, it would be easy to look around for new materials while I'm already here.
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